Marketing Programs

Cross Referenced Case Studies:

>>Sierra Economic Development Corporation (SEDC)

Marketing Programs for both forest services and forest products are coming together in a variety of ways. From area tourism programs that incorporate payments for pooled ecosystem services to certification branding of products that are harvested from sustainable forests, both types of integrated marketing efforts support forest-based economies. They educate visitors and encourage responsible use of the forest, and they educate consumers as to the overall impact of their purchasing choices.

Many of these programs or their elements are also referenced or described in other categories. See also:

• Community and Economy: Tourism and Recreation
  
• Ecosystem Services: Pooled Ecosystem Services
  
• Forest Management: FSC Certified
  
• Forest Management: SFI Certified
  
• Forest Products: Certification.